Opening Report BMW Innovation

Opening Report on BMW Innovation Day

 

Munich, Germany – BMW held its annual Innovation Day at its Forchungs und Innovations Zentrum (FIZ), located on Knorr Strasse, just a bit northwest of the four cylinder headquarter building. It’s a complex of buildings in actuality that houses BMW’s engineering heart. I had the opportunity to see several facets of the FIZ on the Monday prior to attending the Innovation Day activities on Wednesday, the 6th of April. Aspects of that visit, arranged with the gracious help of Frau Haele, will be reported on in the very near future.

Given BMW’s engineering bias, it isn’t too difficult to believe that they want to showcase technology they expect to be moving into production in the near future. 

And this year’s technology day didn’t disappoint in that regard. It was a blend of technology that is available in the immediate future, to pre-production materials (and processes) that have yet to be given a green light for production.