Behind the Building BMW X3

The Story Behind the Building  BMW X3

A behind the scenes look at what it took to create a customized video for new owners’ of their X3 being built. At the recent BMW X3 launch in Spartanburg, BMW announced a $5 million allowance for its marketing budget for the new X3 to encourage customers to order the exact vehicle they want instead of buying an already-built model from a dealer’s lot.

To make the process even more fun for its customers, BMW installed cameras along the production lines and the owners can watch their cars being built via the internet. Back in January, BMW launched an online video portal that will show customers footage of their customized X3 being produced at the company’s plant in Spartanburg, SC.